Business Development
“Increase in Sales and Profits via Customer Service”

Business development represents the most important single activity of any hospitality organisation in terms of satisfying its target markets.

At any one time almost every hospitality business has recently been developed, is under development or needs to be developed.

That is because business development is the prime reason for the organisation’s survival in the market. Consequently, business development can be regarded as the criteria upon which rest the effective and efficient performance of any hospitality organisation.

In theory, hospitality business development might be seen as a quite obvious, clear and straightforward process, Certainly the process depends on identifying smart goals and objectives, allocating the required resources for its implementation and then getting it done. In reality, nevertheless, business development is not always an easy task for hospitality organisations as the day to day operational seems to take paramount.

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